Samie Modak &Amp;Amp; T E Narasimhan

Stories by Samie Modak &Amp;Amp; T E Narasimhan

How will brands cut through the clutter to reach their audience?

How will brands cut through the clutter to reach their audience?

Rediff.com   4 Nov 2018

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.

Tatas' JV puts life back into Sanand plant with 2 new models

Tatas' JV puts life back into Sanand plant with 2 new models

Rediff.com   4 Nov 2018

According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.

All you want to know about green crackers

All you want to know about green crackers

Rediff.com   2 Nov 2018

The non-viability of green crackers may pave the way for e-crackers.

SC verdict brings relief for Sivakasi's firework manufacturers

SC verdict brings relief for Sivakasi's firework manufacturers

Rediff.com   24 Oct 2018

About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.

India's skewed growth story

India's skewed growth story

Rediff.com   19 Oct 2018

More than 90 per cent of India's population belongs to the base tier (less than $10,000, or about Rs 730,000) when it comes to the distribution of wealth.

Hyundai brings back Santro 3 years after shelving it

Hyundai brings back Santro 3 years after shelving it

Rediff.com   19 Oct 2018

The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.

2018 gains wiped out from Indian markets

2018 gains wiped out from Indian markets

Rediff.com   8 Oct 2018

Slide in the rupee, surging oil prices, and rising bond yields have triggered the latest fall in the market.

Markets stare at worst-ever FPI sell-off in 2018

Markets stare at worst-ever FPI sell-off in 2018

Rediff.com   5 Oct 2018

Not just India, but Asian peers such as Indonesia, South Korea, Thailand, Taiwan and The Philippines have seen sharp FPI outflows this year

Kerala beckons tourists: We're open!

Kerala beckons tourists: We're open!

Rediff.com   4 Oct 2018

Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.

Midcaps, smallcaps see biggest monthly fall since October 2008

Midcaps, smallcaps see biggest monthly fall since October 2008

Rediff.com   1 Oct 2018

'The velocity of the market correction in September was so fierce that 9 stocks declined for every one that advanced,' reveals Samie Modak.

Market volatility takes sheen off IPOs

Market volatility takes sheen off IPOs

Rediff.com   28 Sep 2018

The Centre has set a steep divestment target of Rs 80,000 crore for 2018-19. In the first six months, it has managed to mop up less than Rs 10,000 crore.

Why Indian companies now prefer online launches

Why Indian companies now prefer online launches

Rediff.com   26 Sep 2018

What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.

Why stock markets saw one of the most volatile days this decade

Why stock markets saw one of the most volatile days this decade

Rediff.com   22 Sep 2018

'It is easy to dramatise the events of today, but it is far more important to focus on the fact that we have a radically overvalued financial sector. It is a house of cards.'

Lehman@10: The ghost continues to haunt emerging markets

Lehman@10: The ghost continues to haunt emerging markets

Rediff.com   21 Sep 2018

In dollar terms, the Indian markets managed to climb back to 2008 levels only in January this year. The subsequent fall in the rupee because of emerging market woes has once again pushed the markets below their 2008 level in dollar terms.

PSLV-C42 launch begins ISRO's new mission

PSLV-C42 launch begins ISRO's new mission

Rediff.com   16 Sep 2018

Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.

Why India likes shows like Mahakali, Naagin 3, Porus...

Why India likes shows like Mahakali, Naagin 3, Porus...

Rediff.com   12 Sep 2018

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.

Why space start-ups find it hard to raise funds

Why space start-ups find it hard to raise funds

Rediff.com   11 Sep 2018

While industry is upbeat, start-ups in the space sector are finding it difficult to cater to the demand due to a lack of funding, issues related to policy like foreign funding, intellectual property, etc, and a lack of support in testing.

ISRO's new mission: To fly into people's minds

ISRO's new mission: To fly into people's minds

Rediff.com   7 Sep 2018

Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.

How brands in India are going digital

How brands in India are going digital

Rediff.com   6 Sep 2018

Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.

Rains in south India take the steam out of coffee

Rains in south India take the steam out of coffee

Rediff.com   5 Sep 2018

Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.